How to Measure ROI on Your Loyalty Program Investment

Measuring loyalty program ROI goes beyond counting signups. Track metrics like repeat purchase rate, average order value increase, customer lifetime value, redemption rates, and program participation. With Chop Loyalty’s integrated analytics, businesses can easily see which rewards drive the most engagement. Calculate your program’s ROI by comparing program costs against increased revenue from loyal customers. Remember that successful loyalty programs show increasing returns over time as customer relationships deepen.